Viva Magenta, the 2023 color of the year, is a dynamic, vibrant hue that exudes joy and optimism. Explore the shade and grab your 3Doodler 3D pen to experiment with a bright, futuristic color palette.

Pantone

Color of the Year

Pantone began featuring the color of the year in 1999. New colors are announced in early December for the subsequent year. In choosing the color of the year, a group of collaborators and designers take input from various sources, including entertainment, fashion, travel destinations, new technologies, social media, and even sporting events that attract worldwide attention.

In addition, the team considered the public appreciation of nature represented by lifestyle trends, such as bringing natural elements into our homes, at work, and creating vital outdoor spaces. The color choice also reflects a celebratory atmosphere and our renewed enjoyment of traveling, sporting events, and other outdoor activities.

According to Pantone, Viva Magenta’s organic origins hail from the cochineal beetle. The insect produces cochineal extract and carmine. For centuries, the substances colored food, textiles, and even cosmetics.

Viva Magenta is a bright, celebratory color that connects us to nature. Colors like this inspire the imagination and help bring ideas to life. The color of the year typically influences fashion, beauty, interior design, and graphic design.

Spark Bright Ideas

Charm bracelets have evolved but always stay in style, given their versatility. Test out different colors and make a monochromatic style with all pink, or design the bracelet in one color and charms in other shades to make them pop.

Create one for yourself or gift one to a friend or family member. Follow the tutorial to see how easy it can be to create in 3D!

See the Tutorial

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